This is according to Groupon & SWNS Digital
- Women who said they routinely spend money on their appearance will shell out almost a quarter of a million dollars ($3,756 year, $313 month) throughout their lifetime vs. $175,680 ($2,928 year, $244 month) for men who said that they do the same
- More than one-fourth of all appearance-related spending is on the face ($51,120)––more than any other body part or area
- Women spend the most on facials, haircuts, makeup, manicures and pedicures, and men spend the most on facial moisturizers, gym memberships, hand cream, shaving products and supplements
- Weight, hair and skin quality were identified as the top appearance concerns by both men and women
American women spend nearly a quarter of a million dollars on their appearance in their lifetime, new research reveals.
Groupon’s study celebrated the official start of summer by asking 2,000 Americans the amount of money they regularly spend on their appearance and uncovered some interesting trends.
The women surveyed who said they routinely spend money on their appearance spend an average of $3,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78).
Male respondents spend an average of $2,928 per year (or $244 a month), totaling $175,680 or about one-fourth (22%) less than women throughout their lifetime.
The survey conducted in recognition of Groupon’s summer Pop Up Party beauty collection––running through June 23––also revealed that more than one-fourth of all appearance-related spending is on the face ($51,120), which is more than any other body part or area.
“Summer is the most popular season to take full advantage of all of the affordable beauty treatments and services available to help you look and feel your best,” said Silvija Martincevic, vice president and general manager of health, beauty and wellness at Groupon. “Whether it’s a trip to the beach, a wedding or a family vacation, Groupon makes it easy for you to get the most out of your warm weather adventures––and to look great in selfies.”