Zillow’s Most Popular Markets Of 2024

When you want to look up a house for sale or rent online, where do you search? Zillow is the go-to site for many of us, whether we’re seriously considering moving or just dream-scrolling, and they’ve just come out with a new report on their top cities of the year.

  • Zillow has just released their Most Popular Markets of 2024, which they determined by analyzing housing metrics in cities across the country “that reflect consumer demand,” including page-view traffic, home value growth and how quickly homes sell.
  • The majority of this year’s popular cities are “exurbs” - or smaller towns within commuting distance of a major metro area, but further out than suburbs.
  • Topping the list as Zillow’s most popular market this year is Manchester, New Hampshire. Home values there have spiked 7.3% over the past year, but it’s still more affordable than nearby Boston.

Zillow’s Top 10 Most Popular Markets of 2024

  1. Manchester, New Hampshire
  2. Rockford, Illinois
  3. Stamford, Connecticut
  4. Columbia, Maryland
  5. Bridgeport, Connecticut
  6. Allentown, Pennsylvania
  7. Peoria, Illinois
  8. New Haven, Connecticut
  9. Waterbury, Connecticut
  10. Sunnyvale, California

The report also reveals Zillow’s other most popular markets:

  • Most popular large city - Toledo, Ohio
  • Most popular small town - Elizabeth, Pennsylvania
  • Most popular coastal city - Milford, Connecticut
  • Most popular vacation town - Portland, Maine
  • Most popular retirement city - Pahrump, Nevada
  • Most popular college town - Normal, Illinois

Source: Zillow

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