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Hey, Pretty Mama!
Fashion industry empress, Instagram queen, and soon-to-be mother Lauren Conrad has announced that she is launching a maternity line on June 7th!
The Laguna Beach OG who has had her young adult fashion line, LC Lauren Conrad, in Kohl's department stores since 2009 will now extend the brand to include maternity wear!
Lauren recently took to Instagram to announce the big news that she and husband William Tell are expecting a BOY! The former MTV reality star hasn't given any details about her due date, but she has already had a baby shower and a baby moon!
We first learned about Conrad's growing family on January 1st when she posted a pic of her sonogram on Instagram. Shortly after her announcement, Lauren got to work on her maternity collection.
In an exclusive interview with People.com, the 31-year-old said that the materinty line will be an extension of LC Lauren Conrad's aesthetic and will feature dresses, jeggings and more. She told the publication she created the line because she struggled to find maternity pieces that fit her everyday style.
"I wanted to cater towards our existing customer who just happens to have a new shape, but still wants to dress in line with her style that she has had for years."
The mama-in-training has been busy! Late last month she announced a special LC Lauren Conrad Beach Collection and posted a pic of her adorable baby bump while wearing a red scalloped bikini from the line.
What's next, fashion-wise, for Mrs. Tell? She says a baby line is a definite possibility!
It's finally here! I'm so excited to announce that my @lclaurenconrad beach collection just launched 👙! The collection has all the swimsuits, coverups and beachy outfits you'll need to get ready for summer. Up until now we only had sample sizes so I wasn't able to squeeze into one of our bikinis for my baby moon, but I lived in the pretty coverups like the one above! 🌴👙🌞(To see the whole collection click the link in my bio)